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Best Online Store Name Ideas for Inspiration
Joshua Ogunjiofor
9 mins
Starting an online store is like embarking on a journey to a new land. It's exciting, but it can also be overwhelming. Just like a compass is crucial for a successful journey, a catchy and memorable name is the foundation of your online store's success.
A good name can do wonders for your store and enhance the value of your brand by making it easy for potential customers to remember you and your product. And being remembered sets you up for long-term success.
On the other hand, a poor name can destroy your online store before it gets started.
To help you choose the best name for your online store, we'll provide some great online store names for inspiration and tips for coming up with your own online shop name ideas.
Why it's essential to choose the right name for your online store
With over 9.1 million retailers selling their products online these days, how do you stand out from the crowd?
Branding. And the starting point of any branding effort is your name.
A unique, well-chosen, and memorable online store name plays a crucial role in establishing a strong brand identity and recognition.
Beyond branding, the right name can improve your store's search engine optimization and visibility, making it easier for your ideal shopper to find you.
Take CheapAccounting.co.uk for example.
Thirteen years ago, Elaine Clark named her accounting business CheapAccounting.co.uk. Since then, she’s had a steady flow of prospects coming in month after month, all because she chose the right name. In this case, one that mirrored what likely customers would use as search terms.
“It does what it says on the tin,” she says. “Accountants hate it, Google searches love it, and I’ve never had to pay for SEO. It generates between 60 and 80 new client enquiries every month without any marketing or advertising spend.”
A name can also influence your store's marketing strategy and brand messaging.
Apple exemplifies this perfectly. The name Apple is simple, memorable, and easily recognizable, and it has become synonymous with innovation and high-quality products.
The brand name has become so powerful that it has helped the company to differentiate itself from competitors and establish a loyal customer base—so much so that rabid Apple fans are willing to line up all night for the newest iPhone.
ALT: Apple store in Dongcheng Qu, Beijing Shi, China
On the other hand, poorly chosen online store names can have negative consequences, such as hindering growth or confusing or offending customers.
The shipping company Goin’ Postal comes to mind here. The company was founded in 2002 and now has hundreds of locations across the United States in spite of the dark humor of its name.
But in hindsight, this name might not have been the best choice because, in the 1990s, going postal referred to workplace rage that resulted in gun violence after several incidents at USPS locations.
It’s the perfect example of name-picking gone wrong, and a potent reminder of why choosing the right online store name is essential.
Example online store names for inspiration
We’ve compiled a shortlist of creative online shop names to help inspire you in your search for a catchy business name for your startup.
But don’t just pick one of these business name ideas and run with it. Use them as a starting point and find ways to make them unique to your new business. Don’t forget to check the name availability and domain availability to make sure that it’s available in your preferred top-level domain (TLD). And be sure to do a trademark search, as new names are registered daily.
1. Cool online store names
Home Bliss - Home & Kitchen.
Glamour Spot - Beauty & Personal Care.
Playful Treasures - Toys & Games.
Fashion Fixer - Clothing, Shoes & Jewelry.
Healthy Habits - Health, Household & Baby Care.
Adventure Hub - Sports & Outdoors.
Crafty Chronicles - Arts, Crafts & Sewing.
Book Nook - Books.
Culinary Craze - Kitchen & Dining.
Cozy Corner - Home & Kitchen.
2. Quirky online store names
Whimsy Kitchen Co. - Home & Kitchen.
Glamour Glee - Beauty & Personal Care.
Playful Palooza - Toys & Games.
Trendy Threads - Clothing, Shoes & Jewelry.
Caring Cottage - Health, Household & Baby Care.
Adventure Avenue - Sports & Outdoors.
Creative Corner - Arts, Crafts & Sewing.
Page Party - Books.
Yummy Yum Co. - Kitchen & Dining.
Baby Bazaar - Baby.
3. Stylish online store names
Home Haven - Home & Kitchen.
The Beauty Bar - Beauty & Personal Care.
Toy Trove - Toys & Games.
Chic Streetwear - Clothing, Shoes & Jewelry.
Pure & Pampered - Health, Household & Baby Care.
Adventure Awaits - Sports & Outdoors.
Artistic Adventures - Arts, Crafts & Sewing.
Book Bazaar - Books.
The Dining Den - Kitchen & Dining.
Little Lovebugs - Baby.
4. Trendy online store names
Happy Home - Home & Kitchen.
Radiant Beauty - Beauty & Personal Care.
Fun-time Toys - Toys & Games.
Chic Threads - Clothing, Shoes & Jewelry.
Adventure Outfitters - Sports & Outdoors.
Crafty Central - Arts, Crafts & Sewing.
Tasty Treats - Kitchen & Dining.
Little Love - Baby.
Cozy Cottage - Home & Kitchen.
Beautiful Basics - Beauty & Personal Care.
5. Rebellious online store names
Rebel Roost - Home & Kitchen.
Badass Beauty - Beauty & Personal Care.
Naughty Noms - Kitchen & Dining.
Unruly Toybox - Toys & Games.
Outlaw Outfits - Clothing, Shoes & Jewelry.
Rogue Remedies - Health, Household & Baby Care.
Maverick Motion - Sports & Outdoors.
Anarchic Artistry - Arts, Crafts & Sewing.
Bold Books - Books.
Defiant Decor - Home & Kitchen.
How to come up with online store names
The following are some of the best ways to come up with online store names:
Brainstorm with family, friends, or colleagues.
Look to your products for inspiration.
Name the store after yourself.
Use an online business name suggestion tool.
Brainstorm with family, friends, or colleagues
ALT: Brainstorming is a great way to come up with a name for your store
When it comes to creating ecommerce business names, the more minds you have working on the problem, the better.
That’s why brainstorming with trusted friends, family, or colleagues can be a great way to come up with online store names. The people who know you best may have unique perspectives and suggestions that you wouldn't have thought of on your own.
The best brainstorming sessions are like a game of ping-pong, with ideas being bounced back and forth until you land on the perfect one.
To maximize the creativity of your sessions, consider holding a group meeting in person or virtually. This allows everyone to collaborate and build upon each other's ideas in real time.
Encourage everyone to participate and share their ideas, no matter your first impression of the ideas. You never know where the next great name idea may come from.
Look to your products for inspiration
Your products or services can provide a wealth of ideas for naming your store.
Consider the products you offer and how they can be incorporated into the name of your store. This can not only add meaning to your brand but also help customers easily understand what you offer.
Another product-led online store name strategy is to use puns, alliteration, or wordplay to create a catchy name. This approach can make your online store name memorable and fun, while also helping you stand out in a sea of similar stores.
For example, if you sell handmade candles, you could name your store Wick-edly Scented. This name not only incorporates the word wick, as a nod to your candles, but it also uses wordplay to create a clever and memorable name.
Name the store after yourself
Another option to consider is naming your store after yourself.
Company names like Bose, Adidas, and Dell come to mind here, as these companies were named after the entrepreneurs that founded them.
By using your personal name or a combination of your names (if there are multiple business owners), you can incorporate your personality and values into the name and establish a unique brand identity.
For example, if your name is Sarah and you sell handmade jewelry, you could name your store Sarah's Handmade Jewelry. Or you might combine parts of your name like Adolf “Adi” Dassler when creating Adidas to make something completely unique.
However, before jumping into naming your store after yourself, it's essential to do a thorough trademark search to avoid any conflicts.
Naming your business is like finding the perfect outfit for a special occasion. It should be comfortable, represent your personality and values, and make you feel confident and proud.
By using your personal name or a combination of names, you can achieve all of these goals and create a unique brand identity for your small business.
Use an online business name suggestion tool
Online name suggestion tools are some of the best places to look for inspiration for naming your online store. These online tools use algorithms and AI to suggest word combinations based on your keywords or industry.
Some of our favorite online store name suggestion tools are:
Shopify Store Name Generator - This generator claims to be able to generate a business name within ten seconds.
Wix business name generator - This one offers both keyword-based and industry-specific business names and allows you to mark your favorite ones.
NameSnack - Although this option doesn’t offer a lot of filters, you can still get a lot of options from it. You can also check if the .com domain name of your chosen name is available.
Themeisle business name generator - Themeisle offers both free and premium names. You can purchase premium domain names for $300, which is much less than you’d have to pay for other premium services such as Brandroot.
Brandroot - Brandroot claims to be “the smartest premium business name generator ever” and is an excellent option if you want a high-quality, premium name. It charges around $2,000 per name.
While every name suggestion tool works a little differently, most start with keywords.
For example, if you're starting an online store that sells handmade jewelry, you might enter keywords like jewelry, handmade, and artisan. The tool then generates a list of potential brand names for your store.
It’s important not to rely solely on these tools for your business name ideas. Take the time to review the suggested store names and determine which names align with your brand values, target audience, and goals. Then find ways to tweak them and make them truly yours.
Top tips for choosing the best online shop name
Regardless of your industry or business size, the best ideas for choosing your online store name remain the same.
Keep it simple and memorable: Pick a name that’s easy to spell, pronounce, and remember. A simple name that is easy to recall is more likely to stick in the minds of potential customers.
Consider the future of your business: Think about the potential growth and expansion of your online store. Will the name you choose still be relevant and appropriate as your business grows?
Avoid limitations: Avoid names that limit the scope of your business or could be easily misinterpreted. Choose a flexible name that can adapt as your business needs change.
Choose a unique name: Stand out from the competition by choosing a unique and distinctive name. Avoid using names that are too similar to other businesses or brands. And check that the domain name and social media channels are available for your chosen name.
Test your name: Before finalizing your name, test it with a diverse group of people to ensure it's memorable, meaningful, and well-received. Get feedback and make changes as necessary to ensure you choose the perfect name for your online store.
Final Thoughts: Best online store name ideas for inspiration
Creating a catchy and memorable name for your ecommerce store helps SEO and your customers remember you.
The process can be daunting. But if you implement our naming tips and strategies, you’ll be well on your way to creating remarkable online store names.
And once you’ve chosen a name you’ll need get your store online.
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Note: this piece was ghostwritten.
